Turning a new brand platform into a relatable renovation mantra.

To build on CommBank’s newly establishes Doubt Never Did platform, we transformed it into Doubt Never DIY’d through a major partnership with The Block. Because the hardest part of any renovation or personal leap isn’t picking up the tools, it’s silencing the voice of doubt that says you can’t.

With Scotty Cam as our trusted spokesperson, the campaign showed everyday Australians getting stuck into their own dream-building DIY projects, helping Aussies discover they don’t have to tackle doubt alone — even when things don’t go exactly to plan.