Introducing Australia to a hybrid that goes the distance.

To launch Jaecoo and the new J7 SHS in Australia, we turned range anxiety into a reason to believe.

Instead of a traditional shoot, we loaded two J7s with our cast and crew and sent them on a real journey, challenging them to see how far they could go on one tank and one charge.

By documenting everything along the way, the campaign proved the J7’s performance in the real world while bringing Jaecoo’s “For This Wild Life” brand platform to life from day one.