Not work. Still making things.

Bread, cheese, wine, pickles, beer.

The weird thing about fermented things is that they’re not that different from great ideas.

Start with a culture. Feed it. Give it time. Shape it. Let it grow. Don’t do too much. Know when it’s ready. Make it beautiful. Share it. Hope people love it as much as you do.

Anyway, here are some of the things I make when I’m not making ads.