Putting domestic travel back on the map for Aussies.

The average Australian has visited less than 1% of the country, with most Aussies preferring to venture overseas over seeing their own backyard. To create a renewed desire for domestic travel, Tigerair needed a campaign that would inspire Australians to set their sights on horizons a little closer to home.

Using real Aussies from key destinations across the country, we created a digital-first content series designed to help travellers discover authentic local experiences with real Aussies from across the country. Streamed on YouTube, social and web, and accompanied by editorial print, the campaign resulted in 1.85 million views, 180,000 bookings and $5.85 million in revenue during the campaign period.