Building the best travel website in the world.

Australia ranks high when it comes to global desirability, but to convince international travellers to actually tick it off their bucket list, Tourism Australia needed a digital presence with the utility to bridge the gap between dream and reality.

As part of a continually evolving five-year roadmap, we completely overhauled Australia.com, developing a suite of digital experiences designed to make planning a trip to Australia easier and more enticing than ever. From an all-new content strategy, experience principles and brand guidelines to an overhauled site architecture, a conversational assistant and a Webby award-winning map explorer tool that helped Australia.com become the best travel website in the world.

The Webby Awards, Best Travel Website and Mobile Site, 2021

The Webby Awards, Best Visual Design Function, 2023